Industries and Strategy of Blogging

Technological changes have recolonized the way a current industry operates and communicates with the audience; Blogging is another powerful gift of technology. Used appropriately, blogging is an incredibly easy and cost-effective way to make your small business accessible to almost unlimited numbers of people around the globe.

A company using blogging as a media to reach and increase their presence among customers base can have advantages as well as disadvantages. The question of applying blogging service for a business is subjective and may defer by type of business.

Blogging has a relatively low overhead cost, and it essentially networks itself if you set up your exposure correctly. Some of the advantages associated with the company using blogging are cheap-easy publicity, creation of global presence, instant feedback, personality and community. But it has its pitfalls too; remember, “Communication is key to Success”. The same is applicable for blogging. Any company who decides to take “Blogging Pathway” has to have a policy regulating blog for example exactly employees can talk about, or which comments the company must moderate etc.

Initially it was hard to communicate globally and increase your global customer base but now time have changed and with latest technological tools the challenge for user is in regulating “quality of communication”. The communication made electronically stays ALIVE, the same blog that improves your brand can damage the company reputation with a few ill-advised posts. So it’s always advised to have a cautious approach and adopt sound practice by having appropriate blogging policy.

I am kind of a layman and had been never exposed to blogging. But I do find it as a powerful tool to increase your presence and penetrate globally. After reading the various articles and gaining perspective on blogging I think that it should be more beneficial to small and growing business and for the business that does not have physical presence. Again this thought is just based on business level strategies rather than a individual sharing his/her thoughts with the world.

Tejas Ray  

Working in regulated industries has its own advantages and disadvantages. Throughout my career I have worked  within regulated industries (Pharmaceuticals and BioMedical/Medical device), the aim of all the institution I have worked with has a common purpose to solve, to contribute in betterment of human life, to elevate pain restore health and extend lives.  

There are numerous technological opportunities out there in this industry to reduce the operating cost and make the products cost effective and affordable for the patients but as being a regulated industry it has its own drawbacks which serves as restriction in adapting to the latest technological tools, one of which is Google Doc, a freeware web-based office suite offered by Google within its Google Drive service.  Everything being done in regulated industries has propitiatory criteria attached to it, be it a short memo or a simple spreadsheet. The prime aim by restricting user from using this technology tools  is to safeguard the proprietary and confidential information. The  leak of information or breach in the security of the document can adversely affect the growth of the company  as well as create legal issues.

My company has a workforce of 45,000 employees worldwide and they all share common technological infrastructure i.e computers. Assuming 40,000 computer units for 45,000 employees the  company needs 40,000 suites for MS Office to enable user with excess to do their routine work. If you simply apply modest rate of $ 50.00 per computer the total expenditure for the company come around 2 million dollars. Most of the task performed on the MS Office can be performed using Google Doc.  and to add to that it has more flexibility i.e sharing of the document for real time revisions and review, access from any remote location etc. The switch from using MS Office to Google Doc can save my company approximately 2 million dollars the same savings can be passed on to the patients by reducing the product cost and making it more affordable. But the vulnerability of security of the documents make this switch less attractive for regulated industries.

Advancement in technology has revolutionized the thinking power of individual. It has enabled user friendliness and flexibility concurrently, and ideal situation for CHANGE. I would not be amazed if non regulated industries who does not have to adhere to strict regulation would start adapting to this readily available technological platform for performing day to day activities to become more cost effective and ultimately gain competitive advantage to stay ahead in the competition.