Technological changes have recolonized the way a current industry operates and communicates with the audience; Blogging is another powerful gift of technology. Used appropriately, blogging is an incredibly easy and cost-effective way to make your small business accessible to almost unlimited numbers of people around the globe.
A company using blogging as a media to reach and increase their presence among customers base can have advantages as well as disadvantages. The question of applying blogging service for a business is subjective and may defer by type of business.
Blogging has a relatively low overhead cost, and it essentially networks itself if you set up your exposure correctly. Some of the advantages associated with the company using blogging are cheap-easy publicity, creation of global presence, instant feedback, personality and community. But it has its pitfalls too; remember, “Communication is key to Success”. The same is applicable for blogging. Any company who decides to take “Blogging Pathway” has to have a policy regulating blog for example exactly employees can talk about, or which comments the company must moderate etc.
Initially it was hard to communicate globally and increase your global customer base but now time have changed and with latest technological tools the challenge for user is in regulating “quality of communication”. The communication made electronically stays ALIVE, the same blog that improves your brand can damage the company reputation with a few ill-advised posts. So it’s always advised to have a cautious approach and adopt sound practice by having appropriate blogging policy.
I am kind of a layman and had been never exposed to blogging. But I do find it as a powerful tool to increase your presence and penetrate globally. After reading the various articles and gaining perspective on blogging I think that it should be more beneficial to small and growing business and for the business that does not have physical presence. Again this thought is just based on business level strategies rather than a individual sharing his/her thoughts with the world.
Tejas Ray
A company using blogging as a media to reach and increase their presence among customers base can have advantages as well as disadvantages. The question of applying blogging service for a business is subjective and may defer by type of business.
Blogging has a relatively low overhead cost, and it essentially networks itself if you set up your exposure correctly. Some of the advantages associated with the company using blogging are cheap-easy publicity, creation of global presence, instant feedback, personality and community. But it has its pitfalls too; remember, “Communication is key to Success”. The same is applicable for blogging. Any company who decides to take “Blogging Pathway” has to have a policy regulating blog for example exactly employees can talk about, or which comments the company must moderate etc.
Initially it was hard to communicate globally and increase your global customer base but now time have changed and with latest technological tools the challenge for user is in regulating “quality of communication”. The communication made electronically stays ALIVE, the same blog that improves your brand can damage the company reputation with a few ill-advised posts. So it’s always advised to have a cautious approach and adopt sound practice by having appropriate blogging policy.
I am kind of a layman and had been never exposed to blogging. But I do find it as a powerful tool to increase your presence and penetrate globally. After reading the various articles and gaining perspective on blogging I think that it should be more beneficial to small and growing business and for the business that does not have physical presence. Again this thought is just based on business level strategies rather than a individual sharing his/her thoughts with the world.
Tejas Ray
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