iPads for Sucsess Case

Tom and Bill,

I apologies as it has been over two days and I did not to provide you with the feedback on your recent query about transitioning from laptop to iPad for our detailers. But here it is.

Let me start with this, not only Steve Jobs but you are genius too. Your idea is simply great. I did some research and also took our detailers perspective. The data related to deployment of iPad is looking really very promising.

The iPad provides capabilities similar to tradi­tional laptops, but delivers additional benefits that resonate with our pharma sales forces, such as;

·         Instant power-on and battery life: The iPad comes alive with the touch of a button, unlike laptops which take time to boot. It also has a long battery life, which allows for an always-on feeling.

·         Weight and size: The new iPad is only about 1.46 pounds, making it easy to carry.

·         Connectivity: While laptops and tablets are fitted with Wi-Fi, the 4G/LTE capability of the iPad provides an edge over these other devices.

·         User interface fluidity: The iPad has a slick and stylish user interface that is easy to navigate. The sales rep can move among different content types and video, animation and media with relative ease and a fluidity that is not there with our traditional laptops.

·         Slick and stylish form factor: The iPad has a look and feel that is very appealing. It has the right size to make it easy for personal viewing and for physician demonstrations, making it a more engaging experience.

·         Cost reduction:  iPad requires an initial investment in hardware, technology and supporting infrastructure, but in the long term they can help lower overall operating costs. All content ranging from marketing material to training content can be pushed to the mobile device and made available almost immediately to our detailers. The costs of physical distribution and implementation can be significantly lowered as most sales processes can be digitized and virtual­ized. In addition, the overall increase in produc­tivity and efficiency has the potential to result in substantial cost savings.

We will also be able to improve our influence over physician because of digital detailing is the most attractive part of iPad. Furthermore we will also have an option to custom develop application which will be made available on the iPads, which also can include feature of eSampling and eCouponing. This will further help in maintaining our electronic records and also be helpful to regulatory guidance.

The transformation of iPad will help us to resolve critical challenges that our detailers are currently facing, from reduced physician face time, increased promotional spend compliance, to a fast-chang­ing sales environment.

I hope you find this evaluation to be helpful and please let me know if I can be any further help with this.

Thank you,

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